Nostalgia
Apparently the first mobile phone ad... questionable, but still very early.
"What is freedom to you John...?"
"Well Jack, I'd say an open top jeep and girls with wet hair...."
"What about wet jeeps and open top girls John...?"
"...great Idea Jack, well incorporate that as well!"
A very famous actor from UK informs people from the past, what a mobile phone is.
What we all take very much for granted, was once big news, on the news. ITN UK 1990
Calling for free, universally attractive to consumers, since the dawn of mobile communication. I personally find it interesting to see the likes of Beatrice Dalle in an ad like this also.
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