It's funny how we, as humans, are constantly amused by the behavior of other humans. This explains the success of countless 'reality' shows, as we are seemingly perplexed by our own behavior.

Here's a great example of our interest in how people behave. (it's an ad, don't be deceived... however I won't mention what it is, you must watch to see that for yourself)

What is great about this piece, is that it crosses the line effortlessly between social documentary, human behavioral insight and raw viral marketing, while leaving us a wonderful feeling.

It's already making the rounds on the 'blogosphere', doing what all the best virals should do... spread the word with as little investment as possible. Proving that virals don't need to be 'weird' or 'subversive'