This one might take a little explaining, as it is the new urban phenomena which seems slightly confusing to me, but lets try to understand it.

MEME - Pronounced as in CREAM

Wikipedia describes it like this.
The British scientist Richard Dawkins introduced the word "meme" in The Selfish Gene (1976) as a basis for discussion of evolutionary principles in explaining the spread of ideas and cultural phenomena. Examples of memes given in the book included melodies, catch-phrases, beliefs (notably religious beliefs), clothing fashion, and the technology of building arches.

A better way to describe it is an interaction between people of similar (and specific) interests, or an 'in-joke', probably one that most people won't get.

This is the most basic of descriptions, and definitions vary, but it is becoming the terminology used to describe a wide variety of social interacts.

Lets start here. This is a real product














CLICK HERE TO SEE IT'S MEME'S




These are MEME cakes





































If you don't 'get them', then that is the very nature of a MEME. There is lots more to see on this topic, just google MEME.

Cultural shift, or superfluous descriptor as validation for creation of @£$%? Only time will tell...