Augmented reality definitely has potential as a near future technology, but it's applications so far tend to be interesting yet without much substance.

This example, from England it seems, does a wonderful job of putting the fun in to Augmented Reality with this cheeky concept.

As a result, it manages to effortlessly generate crowd interaction which is truly wonderful. Clearly, people on the street enjoy simple interaction with technology, something which A.R. obviously enables.

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