Guerilla marketing is certainly on the upturn and this makes it increasingly more difficult to know what is real and what is staged. The only difference between them is often only an end-frame with a logo or a web site. But even then, without such signs, it's no guarantee it's authentic.

We can learn from this to realise Guerrilla needs to be, or at least appear to be, absolutely authentic. Consumers don't seem to mind if these types of videos are actually advertising, the key is to have the consumer imagine this is something that could have happened.

Boy proposes to his girlfriend with Retro Mario Game, 'modded' (or hacked) to write the words 'Will you marry me' in computer game coinage.



Without the fairly obvious logo on this, it would seem like any other home video



This one still claims to be real *but I suspect it's still not a bad piece of 'advertising gratis' for Microsoft (the story goes that his parents know he sneaked a look at the box before christmas, and filled it will old clothes as a joke. Later giving him real xbox)




The real beauty of Guerilla marketing of this king though, is deniability or even absolute disassociation. Even to this day, Ford Claim to have nothing to do with this ad.



Separate yourselves as a company, from anyone doing your guerrilla marketing, and in theory you can't go wrong.