Augmented reality definitely has potential as a near future technology, but it's applications so far tend to be interesting yet without much substance.

This example, from England it seems, does a wonderful job of putting the fun in to Augmented Reality with this cheeky concept.

As a result, it manages to effortlessly generate crowd interaction which is truly wonderful. Clearly, people on the street enjoy simple interaction with technology, something which A.R. obviously enables.

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Virginia Public Library of Henrico County, celebrate the rights given under the 'freedom of speech', by hosting a live book reading of Banned Books, once a year.

It all looks a bit like a bunker, but the idea is nice and it's economic to do plus it has a positive social message.

If you have the money, technology can provide some stunning solutions



Here is a short 'making-of', it's in German, so I will translate the basics "Bayer has lots and lots of money, and we wanted something really big and bright to show everyone how much money we really have"



Personally I'd prefer to see this. The world biggest Firework (apparently)

Not exactly new or amazing. But usable media idea nevertheless