Burger King continues to promote their Melt'N Middles with a TVC from the U.K. The spot features Arctic scientists sitting on ice and boasting about the cheese on the burger when one asks the other, "Can you conceive of anything more melty?" The spot continues to show the tip of their glacier breaking away from the base, and the men drifting out to sea, as it proclaims the product comes with flame grilled beef and oozing cheese, while highlighting it's available for only £2.49. Also from the U.K., KFC continues to promote their Godfather Box Meal, encouraging consumers to respect the don at lunchtime.
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