Subway promotes their Subs of the Day with a TVC from Germany focusing on the product's price. The spot features a javelin thrower who hurls his stick 2.49 meters in a competition, showing the participant completely satisfied with the outcome as the ad boasts, "You don't need more." Subway proclaims consumers can get a different sub every day at the restaurant for the low price of €2.49, and continues to encourage viewers to eat fresh. Competitively, McDonald's invites consumers to build their own burger for a chance to become famous in a banner ad from Germany.