France 280 Burger
McDonald's humorously boasts the appeal of both the 280 and the 280 with onions in this TVC featuring a man depending on a quarreling couple to decide which one to order. He decides that if the man storms off, he'll order the 280 with onion, and if she goes, he'll have the original 280, but his plan humorously goes awry when the couple stops fighting and starts kissing in their McDonald's booth.
Subway is sending cease-and-desist letters to restaurants…
You know those commercials for Subway’s “five-dollar footlong” subs? Well recently, Subway applied for a trademark on the word “footlong” when it’s used to describe a sandwich. And to show they mean business, they’ve started sending cease-and-desist letters to any restaurants that dare to call their 12-inch sandwiches “footlongs” too.
When the Customer Is in the Neighborhood
Franchise restaurants have long tried to drum up business on the local level with newspaper ads and with mass mailings of coupons and other promotional offers.
But now franchisers have a host of new ways to drive business to individual stores, thanks largely to the explosion in recent years of technologies that recognize a user's location.
Among others: Burger King Holdings Inc. is test-marketing an iPhone application that helps users find its restaurants and view local deals, and Quizno's Corp. and Applebee's International Inc. are readying similar apps.
But now franchisers have a host of new ways to drive business to individual stores, thanks largely to the explosion in recent years of technologies that recognize a user's location.
Among others: Burger King Holdings Inc. is test-marketing an iPhone application that helps users find its restaurants and view local deals, and Quizno's Corp. and Applebee's International Inc. are readying similar apps.
KFC peppers up with new menu
WHAT is spicy, crunchy yet tender on the inside? It’s Kentucky Fried Chicken’s (KFC) new tantalising Black Pepper Chicken.Created by Yum!, the owner and franchiser of the KFC brand worldwide, the KFC Black Pepper Crunch is double breaded, tender and succulent chicken on bone sprinkled with black pepper and cooked to crunchy golden brown perfection.“We are always challenging ourselves to innovate classic favourites and we think we have a winner with this new product,” said KFC Holdings Malaysia Bhd managing director Jamaludin Md Ali at the launch.
Burger King shortlists three agencies including Publicis, Euro RSCG and Saatchis
SINGAPORE - Burger King is believed to have shortlisted three agencies including Publicis, Euro RSCG and Saatchi & Saatchi for its creative business in Singapore.It is understood that the agency winning the account will initially be handling the local business which could expand to a regional remit.Andrew Knott, chief digital officer at Euro RSCG, confirmed the agency's involvement. "Of course we are pitching for Burger King, not sure why the other guys are bothering then".
Over the last few weeks, the fast food giant is understood to have been in discussions with several advertising agencies about the direction of its creative account in the market.Incumbent Religion is not believed to be involved.In recent days the fast-food chain has been looking to expand in the city-state.In January, Burger King Singapore reached an agreement to acquire 35 restaurants in Singapore from franchisee Bon-Food. The deal represents the bulk of the 40 Burger King restaurants that Bon-Food currently operates in the Lion City.Following completion of the deal, Burger King Asia-Pacific will operate a total of 39 Burger King restaurants, as well as its Whopper Bar restaurant at ClarkQuay.