McDonald's launches a new campaign, "Big Mac: Private Eye," with comical TVCs from the U.S. The ad is geared to promote the new McCafe Frozen Strawberry Lemonade, and features personified menu items attempting to solve a mystery. The key players in the campaign are Big Mac, the private eye, and Frozen Strawberry Lemonade, both of which fall in love while on the case. McDonald's proclaims more of the humorous short skits are, "coming soon to a mouth near you," and states they're brought to viewers courtesy of Comedy Central.