"Russian dolls" print ad for MsDonald's in Canada by Cossette


During the Olympic Winter Games in Vancouver, the Russia House was located right across the street from a flagship McDonald's location. These Big Mac based on matyroshka, a set of traditional Russian dolls that decrease in size and fit one inside the other, were sent over to welcome them. Inside the final and smallest Big Mac box was a coupon for free food written in Cyrillic. 100s of sets of boxes were then placed in McDonald's take-out bags and dropped off at the Russia House for members of the Russian delegation.

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