For those of you who don't know about TED.com, shame on you. It's a great inspirational source of many people from different areas talking freely on their specialised topics.

This one from AD Guru Rory Sutherland is as eye opening as you would expect, as he discusses perceived value of products and the role advertisers play in shaping the way we (as consumers) behave together as a culture at whole.

I particularly like his idea of placebo education...