The never ending scramble to find media space which is truly visible, especially in Cities and built up urban areas, has recently been given a boost by the increased availability of high quality, high brightness, professional projection technologies.
Fast becoming the guerrilla action of choice, it is non destructive, easy to implement anywhere, portable and highly visible. Obviously there is great potential in this media.
Nothing catches the eye these days like a blinking and flashing moving television image. We all experience the distracting qualities of the 'TV in a bar', usually hypnotizing us with endless good looking people dancing or walking down catwalks in varying states of undress. Now put that on the street, make it 1000 times larger and it is clear why brands are motivated to explore the possibilities of wide reaching consumer attention.
So how does this look?
This is one example. It's even been done already in Prague
All that's needed to achieve this, is a high powered, high resolution projector and a laptop (or some other device holding video/pictures)
How is it relevant
Imagine projecting an image which says something like "Happy Christmas Mum" on the side of Prague castle (even for short amount of time). It is almost guaranteed that everybody who sees it, will photograph it, probably with a camera phone, and most likely, send it as an MMS. Perfect customer interaction and product usage.
2 comments:
I'd love to try and do something with this
wicked
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