The Brief: In Korea, consumers gladly pay $5US to proudly carry a simple cup of coffee. This behavior is rooted in the perception that a higher price means better quality. This has helped Korea become Starbuck’s sixth largest market worldwide. To successfully launch the McCafe Coffee Brand, we had to focus on transforming people’s perceptions and change their coffee buying behavior. We had to convince people that they no longer have to pay a premium to drink premium coffee. The Solution: We filmed real people in real test situations to show how strongly peer-pressure and price perceptions affect people’s decisions. These spots were placed on a micro-site (McCafe.co.kr) where we asked consumers to rethink their coffee purchase habits and “Make the Smart Choice. This rallying cry was also communicated in an aggressive out-of-home campaign where we targeted the competition with boards, bus panels, subway stations, and shelter placements that were in close proximity to Starbucks and Coffee Bean stores. The message? “Forget the Star and Bean – Make the Smart Choice.” The Results: Consumer response has been very positive as bloggers, journalists, and industry websites have all been talking about the McCafe brand. In fact, the film executions have been ranked among the top ten most viewed on a local industry website. However, the greatest result has been the strong growth in coffee sales. Within two weeks of launch, initial client data has shown a 52% increase vs. the same period a year ago!

First there was Whopper Freakout, the award-winning webfilm by Crispin, Porter + Bogusky documenting actual customer reactions to the Whopper's removal from the menu in a U.S. store. Now, Burger King is surprising Brazilian customers by putting their faces on Whopper packaging in WhopperFace, part of a campaign to demonstrate the chains burgers truly are made to order for each customer. In the video, Burger King uses a hidden camera to snap customers' photos and then prints them on their Whopper wrapper. Customers react with a variety of surprise, delight and even dismay. According to Ads of the World, the campaign was created by Ogilvy of Brazil. The video already is attracting worldwide attention, with several fans posting the video on YouTube, one of which has earned nearly 25,000 hits in just three days.

The fast food company trialled the range last year as part of a drive to expand its offering to young people.

The range comprises four different flavours – Oreo, Strawberry Shortcake, Maltesers and Caramel Crunch.

The creative idea for the ad is based around love, specifically expressed as "You never forget your first Krushem".

The TV ad, which breaks tonight, articulates this idea using teenaged characters checking out their ultimate crush and set to the tune of the 'Can't Take My Eyes Off of You'.

It is being supported by a large format outdoor campaign.

This summer, Starbucks (Nasdaq: SBUX) is taking aim at the Me Generation, launching frappuccinos that customers can design themselves. While that sounds like a nice innovation, its ability to perk up Starbucks' revenue remains to be seen.

Although the coffee giant is known for its vast array of customizable coffee drinks (as anybody who's ever stood in line listening to someone else rattle off a long, long list of drink attributes can attest), Starbucks' icy frappuccino drinks were previously only available in six predetermined flavors.

McDonald's, aiming to become a destination for buying beverages, has used dollar-drink promotions in summers past, with most markets opting to sell large sweet tea for a buck last year. But the franchisees say the fast-food chain is making a greater effort this year to get more markets—which have the final say on any offer—to sell all fountain drinks for $1.

McDonald's also wants the $1 drink promotions to run 150 days, starting after Memorial Day, up from 100 days in prior