Sure you can Johnny!

Genuis or desparate? Not sure which, but at least it's giving these bugs some role to play!

The games company which brought the world the highly controversial 'Grand Theft Auto' series of video games, seems to be piggybacking the Movember charity for a little cross promotion for it's upcoming game, which seems to feature a rather moustached general.

With the Movember initiative, participants have to grow a full head of lip-hair in just one month (November - Get it), while getting sponsored doing so. Rockstar then encourages it's fans to send in photographs of their achievement for possible immortality by becoming an In-Game character.

What's especially interesting about this, is the competition itself and that a Video Game Company is associating itself with a 'Grow a Mustache' event. Goes to show you that the demographic is shifting towards men who can actually muster a mustache, rather than just fluff.

Also, for Rockstar it seems this is achieved very simply with 1 Static Web page and a donation to the charity of their choice. In this case The Movember Charity

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