(Video at bottom of post)
Microsoft's future concept means that we'll never need to buy a 10Kc Note pad ever again.
(Let's just hope it doesn't only operate with transparent hands).
Microsoft's Vision of the handheld device
We were brought up with paper, scissors, glue and the frustration of trying to find a pen that works.
(Video at bottom of post)
Microsoft's future concept means that we'll never need to buy a 10Kc Note pad ever again.
(Let's just hope it doesn't only operate with transparent hands).
(Video at bottom of post)
Microsoft's future concept means that we'll never need to buy a 10Kc Note pad ever again.
(Let's just hope it doesn't only operate with transparent hands).
Shine the light on me
The never ending scramble to find media space which is truly visible, especially in Cities and built up urban areas, has recently been given a boost by the increased availability of high quality, high brightness, professional projection technologies.
Fast becoming the guerrilla action of choice, it is non destructive, easy to implement anywhere, portable and highly visible. Obviously there is great potential in this media.
Nothing catches the eye these days like a blinking and flashing moving television image. We all experience the distracting qualities of the 'TV in a bar', usually hypnotizing us with endless good looking people dancing or walking down catwalks in varying states of undress. Now put that on the street, make it 1000 times larger and it is clear why brands are motivated to explore the possibilities of wide reaching consumer attention.
So how does this look?
This is one example. It's even been done already in Prague
All that's needed to achieve this, is a high powered, high resolution projector and a laptop (or some other device holding video/pictures)
How is it relevant
Imagine projecting an image which says something like "Happy Christmas Mum" on the side of Prague castle (even for short amount of time). It is almost guaranteed that everybody who sees it, will photograph it, probably with a camera phone, and most likely, send it as an MMS. Perfect customer interaction and product usage.
Alternative Product Placement
UK Uber artist 'Banksy' is at it again. This time, with the ever famous Miss Hilton. He replaced 500 copies of her new 'album' with his own remixes of her songs, and a reworking of the cover art, included a naked cover and song titles like "why am I famous"
He left bar codes the same, so they would register properly at the tills.
Some people got a very cheap piece of art in their hands, shame that most of them will be Hilton fans, and will have no idea of the value of art meeting ironic social commentary.
Read the story on BBC
He left bar codes the same, so they would register properly at the tills.
Some people got a very cheap piece of art in their hands, shame that most of them will be Hilton fans, and will have no idea of the value of art meeting ironic social commentary.
Read the story on BBC
What are beds good for?
Call it a craze, call it crazy, but bed jumping is all about being superman for one frame.
All you need - Camera + Bed
Why it's great? Well, everyone has a bed, and people love taking pictures of themselves having fun and sharing it. It's already being used to market a Hotel Booking system, but a variation on the theme could be great. Sounds like an MMS moment!
